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The New Product of the Year Awards celebrate the most unique new food and beverage products coming out of Africa's food and beverage industry. Focus is placed on the unique application of nutrition and health, packaging, ingredients, processing technologies and labelling

Please note that you can apply for as many products as possible. For each product, you must fill this form separately. The new product must be manufactured in Africa and must have been launched from January 1, 2022 to date. Apart from entirely new products, products with redesigned formulations or packaging or new packaging options shall also be considered. Only food manufacturers can apply for this category. Please note that product samples will be required. Contact us on +254 725 34 39 32 or INFO@FWAFRICA.NET to make arrangements for samples delivery


Please note that this will be the primary contact person with the judges for the entire process
E.g. CEO, Marketing Manager, Production Director etc.
Include your country code prefix e.g. +260


Physical location of your company or factory, including Street name
If you do not have, you can give your Facebook, Instagram or other social media page


Please tick one category from the list above. In case you are not sure, please contact the organisers. Culinary & Fine Food Products include spreads, fats and oils, spices, spice mixes, jams, marmalades, sauces, ketchups and other products that are not in the categories above. NOTE: The nominees for New Products - Ingredients Innovation; New Products - Packaging Innovation and New Products - Nutrition Innovation are chosen from the entries received from the above categories.


What was the idea behind the new product innovation? Is the product first-to-market in your market? What makes your product unique from the competition?
Provide any unique processing technologies used in the new product. Is the process technology and unique to your industry in the region? If it is not new, are there any modifications you have made to the process, that are unique to your product in the region? Does your product make use of unique ingredient(s) not used before in your industry in the region
Packaging is key to new product development, while sustainability is a key attribute that is being focused on by the food industry. Meeting consumer needs: How does the new product's package meet new market and consumer needs for convenience and on-the-go trends? Does your new product have any unique labeling and branding that resonates with current consumer needs? What is the target market, and how have you positioned the product in the marketplace to meet its targeted consumer market? Sustainability: To what extent does the packaging meet sustainability goals of the company and the environment?
Explain in detail how the new product meets the need by consumers for healthier, more nutritious and wholesome food products. Is the product targeting a specific consumer market, and how does the product differ with similar products in the marketplace in its nutritional profile?
To what extent does the product meet its target customers’ value aspirations?
Click or drag files to this area to upload. You can upload up to 5 files.
Maximum file size allowed is 20 MB. In case any of the photos is bigger, you will not be able to upload. You should also plan to send us a sample of the product for the judges to have a feel of your product.

Any problem submitting? Try submitting your entry using Google Chrome browser. If still having issues, call +254 725 343 932 for any clarifications and help

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